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Senior Digital Marketing Strategist

Senior Digital Marketing Strategist – UK (remote) – up to £120,000

Annapurna are working with a global Marketing Consultancy who are looking for a Senior Digital Marketing expert to play a pivotal role and lead client engagements. You will help globally recognised organisations transform their marketing strategies, ensuring they are fit for purpose and driving success across the business. 

Responsibilities:

  • Shape and execute metrics-driven communication strategies aligned with client business objectives; covering online and offline channels.
  • Develop and implement nurturing strategies, utilising Marketing Automation/CRM/custom data models and third-party data for effective segmentation and personalisation throughout the customer journey.
  • Design and execute testing and optimisation plans
  • Assist clients in creating actionable personas through a combination of desk research and primary interviews.
  • Define KPIs aligned with program and organisational objectives, drawing on industry benchmarks and previous campaign performance.
  • Collaborate with client stakeholders to develop account-specific goals, key messaging, and value propositions throughout the buyer journey

Experience:

  • Consulting experience in an enterprise B2B setting, with a focus on ABM, and also experience in a strategic marketing role.
  • Ideally worked on multiple MarTech projects with complex, long sales cycles.
  • Familiarity with designing processes and communications using marketing automation platforms, database structures and CRM systems
  • Implemented marketing strategies across a range of platforms; email, webinars, events, display etc. 
  • Thorough understanding of key marketing principles and industry trends across demand generation, analytics, MarTech, and customer experience.

The role is paying up to £120,000 and offers remote working. Please reach out and apply to find out more.

Apply now

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