Annapurna are currently supporting a scaling SaaS business to build out their commercial function as they launch operations in the UK. They need a Head of Sales who is going to be responsible for building the UK presence, driving product launches, scaling the function and being hand’s on with closing deals.
This role offers a hybrid working model, can pay up to £115K base with a competitive bonus structure.
You will lead a team of senior marketers and own the entire marketing function: brand narrative, product launches, demand generation, vertical positioning, and sales enablement.
You will build the engine that ensures the business shows up where shortlists form, tells a story that resonates with vertical buyers, and creates enough conviction that buyers arrive already believing the business is the right choice.
You are directly accountable for delivering marketing-sourced pipeline, achieving vertical relevance in target industries, and building the brand authority that makes pipeline compound over time.
What you’ll do
- Activate a new brand into pipeline: Take the just-launched brand and website and turn it into a demand-generating engine, optimised for B2B buyer conversion, demo requests, and content journeys that build conviction into our brand and product
- Customer journey: Own the presence across the customer journey, e.g., LLM recommendations, review platforms, community discussions, peer networks, and search
- Own vertical narrative and positioning: Lead the pivot from generic horizontal messaging to sharp vertical narratives for education, healthcare, and professional services. Be the single source of truth for ICP, messaging, and positioning across Marketing, Growth, and Sales
- Launch Products: Own the end-to-end GTM for the next-generation product – positioning, pre-launch demand, launch campaigns, lighthouse customer references, and post-launch adoption narratives
- Generate demand and feed the revenue engine: Design and execute inbound campaigns, SEO, vertical events, ABM, and partner marketing that produce qualified pipeline from target verticals. Provide the campaign themes, audiences, and messaging that the Growth team runs on
- Sales enablement: Build the enablement library from scratch for a new sales team, including first-call decks, vertical one-pagers, ROI frameworks, competitor battlecards, deal-specific executive summaries
- Lead and build the team: Align UK/EMEA under one vision. Building the Growth, Sales, and Customer Success function.
The Ideal Candidate
- You’ve built the demand engine, not just run it. You have taken a company into new markets or through a major repositioning and you know the difference between building from zero and scaling what already exists
- You think in buyer journeys, not marketing funnels. You map how a vertical buyer discovers, evaluates, and commits
- You’re a product marketing leader at your core. You can translate a complex product launch into positioning that makes a vertical buyer immediately understand why it matters to them
- You carry a pipeline number and like it. You track leading indicators weekly, know which campaigns produce and which don’t, course-correct fast, and partner with Sales as a revenue peer
- You’ve built vertical marketing programs. You have pivoted an organisation from horizontal to vertical messaging, found the language, built credibility, and generated demand from a specific audience
- You lead high-performers with clarity. You have managed senior marketers and creatives across time zones, set clear priorities, and hold a high bar for quality.
