As Content Manager, you’ll be responsible for developing and executing content initiatives that engage German-speaking audiences throughout the customer journey. Working closely with Marketing, Product, Sales, and Customer Success teams, you’ll create compelling content that drives awareness, generates leads, and supports customer retention.
You’ll combine creativity with commercial awareness, using data and insights to continually improve content performance.
Key Responsibilities
- Develop and execute content strategies aligned to business objectives.
- Create high-quality content across blogs, landing pages, email campaigns, case studies, guides, whitepapers, and social channels.
- Localise and adapt global content for German-speaking audiences.
- Work with internal stakeholders to produce product-focused and customer-centric content.
- Own the content calendar and manage multiple projects simultaneously.
- Optimise content for SEO and organic growth.
- Analyse content performance and use insights to refine future campaigns.
- Collaborate with external agencies, freelancers, and subject matter experts where required.
- Support product launches, feature releases, and brand campaigns.
What We’re Looking For
- Fluent German and English, both written and spoken.
- Previous experience in a Content Manager, Content Marketing Manager, Copywriter, or similar role.
- Experience working within a SaaS, technology, fintech, or B2B environment.
- Strong content creation and storytelling skills.
- Solid understanding of SEO best practices.
- Experience managing multi-channel content campaigns.
- Ability to translate complex technical concepts into engaging, accessible content.
- Familiarity with content management systems and marketing automation platforms.
- Strong organisational skills and attention to detail.
