TV Marketing Manager



The Company 

Our client is a home retail store based in the US with a European HQ in Berlin Germany. They have been expanding massively over the last few years and continue to invest multi-million into their marketing sector annually. They are currently operating in the UK and Germany while exploring strategic expansion in the rest of Europe. 

We are now looking for an analytical and creative colleague to manage the TV Marketing Channel in Europe. TV is one of the largest advertising channels and absolutely essential to making the company truly a household name for all things home. 

The Role 

This is a very exciting role that combines analytical thinking (e.g., data-driven steering of ad spends) with creative judgement and customer insights (e.g. what makes a TV ad memorable).  

As Manager of TV Advertising: you will oversee double-digit millions in Ad spend, will own relationships with external media buying agencies and partner closely with in-house Creative and Brand teams to deliver strong and memorable TV Ads.  

You will also monitor and analyze the performance of TV campaigns (quantitatively and qualitatively) and use those insights to optimize Ad Spend allocation and Ads on air. You will of course be supported by a seasoned manager and have opportunities to coach juniors. 


What you will do: 

  • Fully manage TV Marketing for Europe end-to-end: steering of multi-million ad spend, test & learn strategy, channel performance monitoring and reporting  

  • Partner with in-house Creative and Brand teams to develop strong TV ads, based on quantitative (what worked) & qualitative (why) learnings from prior ads 

  • Own relationships with external media buying agencies, including optimization of monthly media plans (spend allocation across networks x day parts) 

  • Analyze trends in channel and ad campaign performance and generate quantitative insights to help optimize network / day part mix and (ad) creative rotation 

  • Synthesize qualitative insights from customer focus groups on what aspects of ads resonate more vs. less with them, and leverage these insights to help create better ads 

  • QA and ensure accuracy of data from networks / agencies, which is essential for reliable monitoring of channel and campaign performance. 

What you will bring: 

  • Bachelor's degree in a quantitative field of study: math, sciences, economics, or business 

  • At least 4 years of full-time experience  

  • Track record of strong quantitative and qualitative analysis skills 

  • Ability to think both creatively and critically; you’re willing to think outside the box, while also fairly evaluating all solutions in making strategic decisions 

  • Strong ownership instinct and ability to pivot when confronted with unexpected obstacles.  

  • Proven ability to learn quickly and thrive in a fast-paced environment.  

  • Excellent communication skills – answer-first, specific and decision-oriented. 

  • Excellent proficiency with MS Excel   

  • Languages: English (German is advantageous, but not necessary)  

  • Experience in retail, e-commerce or management consulting a plus 

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